This is a packaging rebrand that focuses on the Starbucks Doubleshot Energy can. I wanted to make it more simplistic and put a focus on the flavors, which is what I mainly look for when purchasing this product. For each flavor, I created a different color palette. The lighter brown is geared towards coffee, white for vanilla, and dark brown for mocha. Consumers who buy this Starbucks drink are also attracted to its smooth taste and energizing properties. Rather than wrapping around the can like the original, I put “Smooth & Energizing” in the center and had the benefits wrap around the can. This can was designed with the consumer's main draw-ins centered and less cluttered so that it is easier to read. Lastly, to give the drink a sense of flow, I added curved lines to represent its smoothness.