My agency, Sixth Sense, and I developed a campaign to revitalize dijjoo’s social presence, establishing them as a digital storyteller. We featured heartfelt stories from real people and real adventures.
What Does Adventure Look Like To You?
dijjoo:
dijjoo is a platform where users can preserve, organize, and share their most important moments and memories with family and friends. dijjoo aims to capture personal experiences in meaningful ways to build emotional connections.
Big Idea:
Adventure can be found everywhere, and every person experiences it differently. It's important to preserve these memories. dijjoo makes it easy.
Creative Overview:
When people go on adventures, they generally document them on their phones, leaving them with a camera roll filled with unorganized memories. dijjoo allows people to revisit these experiences by collaborating with others to share nostalgic moments and show what adventure looks like to them.
Campaign:
Placements
#CityChallenge
dijjoo will partner with the Chamber of Commerce in select cities (San Francisco, Boulder, and Boston) to send push notifications to users in the area challenging them to find and recreate the three scenic photo ops dijjoo has posted on Instagram. Each city’s Chamber will promote the challenge on their social channels to engage locals and tourists.
Stenciled QR codes will be present at each photo op. Current dijjoo users can track where they’ve been by scanning the code. Once they’ve scanned all three, they’ll receive a promo code for a photobook. For non-dijjoo users, the QR code directs them to download the app so they can keep track of their photos and adventures.
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Podcast
The “an adventure a day” podcast will explore the diverse meanings of adventure through real stories from users. Each episode will feature an adventure taken by a customer and answering the question, "What does adventure look like to you?"
This podcast will be a space where every type of adventure will be discussed and celebrated whether it is a wedding or backpacking trip. This podcast can be hosted by the dijjoo team and is budget-friendly.
Picture Yourself Here: Mobile
We’ll partner with DIA, kicking off passengers’ adventures with dijjoo. Upon entering the airport, passengers will receive an SMS with a link. It prompts them to input a destination to “picture themselves” there using a filter. Then, it will direct them to download dijjoo to share the real photos.
Preview Of The Applications Interface:
Picture Yourself Here: AR Kiosk
1.) Spin the globe and choose your destination
2.)View yourself on screen in the location you selected
3.)See the image on your own device by scanning the QR code to download dijjoo
4.) In the app, an album will be ready for you to fill with memories from your trip
